Since early 2011 we’ve been working towards bringing out a natural shampoo range. At some point we realised it might be possible to make it 100% Natural, the challenge has always been the preservatives – you’ve got to use them otherwise the use by dates are as short as fresh milk.
We got close a few times but held back, thinking “we can do better”. We finally got there, using a completely 100% natural preservative developed (& made) in NZ for use in high-end human skincare & cosmetic products. We’ve also used a natural surfactant that doesn’t have a high foaming action like most non-natural shampoos. Significant research has gone into developing the ideal consistency for working into all types of dogs coats yet rinsing out easily.
It’s taking the time to get it right and those careful choices in ingredients that make our shampoo so special. Super gentle formula. A warm lavender smell with antibacterial and calming qualities. Evening Primrose Oil helps repair and nourish skin and coat. Perfect for bathing puppies (from 4 weeks) and kittens (from 10 weeks). Made with spray-free lavender grown in beautiful NZ.
We think the result is a range of shampoos that are different from the other options out there. Different and better. Special even
Ingredients : Water (aqua), Sodium Methyl Cocoyl Taurate (surfactant), Glycerine, Sodium Chloride (salt), Innate You® Natural (preservative), Sodium Benzoate, Potassium Sorbate, Xanthan & Acacia Gums, Citric Acid, Neem oil Lavender Pure Essential oil, Evening Primrose oil.
Directions : Wet dog all over & apply shampoo directly onto coat. Gently massage into a lather & leave for 3-5 minutes. Rinse with warm water until it runs clear. Dry dog with a clean towel & tell them how good they are because a little love cures almost everything. Use twice weekly until condition settles. In the unlikely event of any reaction to this product, discontinue use..